Our Story

Three generations in precious things.

A jewelry and precious-metals legacy, carried from the islands to New York's diamond benches and made new in Atlanta. Heritage carried forward, never performed.

House Osborne crest
The Lineage

Two names, one House.

House Osborne is the meeting of two families — the Dawkins jewelry and precious-metals legacy, out of Jamaica and Trinidad by way of New York, and the Osborne name out of Moore Town — merged under one roof in Atlanta.

The Dawkins legacy

Jamaica & Trinidad, by way of New York.

Danielle's family has been in precious metals, diamonds and fine jewelry for generations. Easton Dawkins built the trade on New York's 47th Street — laser-drilled stones, refined metal, deals brokered by hand.

The Osborne name

Moore Town, Jamaica.

Where Andre's family, the Osbornes, begins. Andre married Danielle, brought the technology and business savvy — and the two skill sets became House Osborne.

The Line, In Order

From the bench to the House.

1977New York

Ronella Lasing Corporation

Easton Dawkins forms a refining company for laser-drilled diamonds in the 47th Street Diamond District. The bench work starts here.

Ronella Lasing — Precision · Diamond District, 36 W 47th St, NY · Est. 1977
1989Succession

The next hands take over

When his uncles retire, Easton and his brother take the firm forward. Soon after comes Five Star Precious Metals — a landmark address on 47th Street.

Five Star Precious Metals — The Gold Standard · Est. 1988
2007Expansion

New York Gold & Silver Exchange

The trade widens — Dallas, then Fort Worth. A business built on weight and trust, location by location.

The moveAtlanta

Atlanta Gold & Silver

Easton comes down from New York with thirty years of trade behind him. The store opens in Midtown — its own refinery, the melt watched on the spot. Where integrity comes first.

2010The next generation

Danielle & Andre take the helm

Danielle — raised in the trade — leads with her husband, Andre Osborne, who brings the technology and business savvy. Their work draws the cameras: features on Good Morning America and World News Tonight.

2018The Rebrand

Alex Lexington

The family relocates and renames the house for their two children. Third generation, in writing.

NowThe House

House Osborne

One brand center for seven worlds — jewelry, metals, art, photography, design, experience, and media. Magnitudo Norma Nostra.

The Marks

One lineage, four names.

Each generation kept the trade and changed the name. The marks tell the same story the timeline does.

Atlanta Gold & Silver mark
The Origin
Atlanta Gold & Silver

The Midtown storefront — refinery & retail.

Alex Lexington mark
The Rebrand
Alex Lexington

Renamed for the children. Coins, bullion & metals.

Alex Lexington Diamonds mark
The Jewelry Arm
Alex Lexington Diamonds

A.Lex Diamonds — fine & custom pieces.

House Osborne mark
The House, Today
House Osborne

The brand center for all seven worlds.

The Principals

The team leading the House forward.

Andre Osborne

Andre Osborne

Co-founder · Operations

A decade and more in the gold trade has made Andre a trusted hand across gold, silver, platinum, palladium, coins and bullion. He heads the day-to-day of the House.

Honest, diplomatic, relatable — and, above all, a family man. Success, to Andre, is a meaningful life before it is a number.

Danielle Dawkins-Osborne

Danielle Dawkins-Osborne

Co-founder · The First Lady

Born into New York's jewelry scene, Danielle evaluates precious metals, brokers diamonds, and designs custom pieces for the moments that deserve them. She heads the House's financials.

A Georgia State economist before she took over the family business, she keeps family at the center of a working life — and gives back through Dress for Success Atlanta.

Easton Dawkins
Easton Dawkins
Founder & Chairman
Where It Begins

The founder.

Easton Dawkins is the founder and chairman — Danielle's father, Andre's father-in-law, and the legacy at the center of the House. A military veteran who served in Germany before returning to the family diamond business. Refiner, broker, builder of firms. Every gram accounted for; the melt watched on the spot.

"Where integrity comes first."
The First Lady Concierge

Carry the name forward. Start with a conversation.

The concierge learns your taste and matches it to what's in the House — ending with a fitting.